Client
Jan – Mar (10 weeks), 2025
Duration
3 days
Tools
After Effects, Photoshop
My Role
UI/UX Designer - conceptualization, user research & analysis, lo-fi & hifi prototyping
Challenge
text
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oPportunity
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Design
Advertisement Video
Created a recruitment video for Club Day to introduce the organization. Emphasized on capturing students’ attention and showcasing the features of the club.
Created video 3D elements in photoshop, created virtual environment and movements in After Effects
Color palette: pastel to align with gentle and cheerful aesthetic
Included meaningful elements such as: main clubs activities, calendar product, club’s status as government-approved NPO, values, its social media presence
Also posted on my Instagram here
Logo Animation
Animated the club logo (given as a png)
Animated and edited using After Effects
Emphasis on smoothness of flow and coherence of elements
