NINA YU

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Resume

NINA YU

NINA YU

Contact

Resume

Physical UX

Retail Display System

LUXE Bidet displays for national grocery retail

Client

2Go Products

Duration

3 days · 4 iterative rounds

Tools

Figma, Photoshop, Illustrator

Overview

LUXE Bidet required high-visibility, scan-first in-store displays that could communicate value at a glance within crowded grocery aisles. The challenge was designing shelf and floor signage that balanced brand clarity, legibility at distance, and print constraints for a nationwide grocery retail rollout.

Tag 1

Monochrome Mood

Prototyping design for first aid help at events

Purpose

2Go Products

Duration

3 days · 4 iterative rounds

Tools

Figma, Photoshop, Illustrator

OVERVIEW

LUXE Bidet required high-visibility, scan-first in-store displays that could communicate value at a glance within crowded grocery aisles. The challenge was designing shelf and floor signage that balanced brand clarity, legibility at distance, and print constraints for a nationwide grocery retail rollout.

Physical UX

Monochrome Mood

Prototyping design for first aid help at events

Purpose

2Go Products

Duration

3 days · 4 iterative rounds

Tools

Figma, Photoshop, Illustrator

OVERVIEW

LUXE Bidet required high-visibility, scan-first in-store displays that could communicate value at a glance within crowded grocery aisles. The challenge was designing shelf and floor signage that balanced brand clarity, legibility at distance, and print constraints for a nationwide grocery retail rollout.

Physical UX

Retail Display System

LUXE Bidet displays for national grocery retail

Client

2Go Products

Duration

3 days · 4 iterative rounds

Tools

Figma, Photoshop, Illustrator

Overview

LUXE Bidet required high-visibility, scan-first in-store displays that could communicate value at a glance within crowded grocery aisles. The challenge was designing shelf and floor signage that balanced brand clarity, legibility at distance, and print constraints for a nationwide grocery retail rollout.

Physical UX

Retail Display System

LUXE Bidet displays for national grocery retail

Client

2Go Products

Duration

3 days · 4 iterative rounds

Tools

Figma, Photoshop, Illustrator

Overview

LUXE Bidet required high-visibility, scan-first in-store displays that could communicate value at a glance within crowded grocery aisles. The challenge was designing shelf and floor signage that balanced brand clarity, legibility at distance, and print constraints for a nationwide grocery retail rollout.

Design

Process

Round 1 — Exploration

  • Brainstormed initial visual directions for shelf and floor formats

  • Focused on hierarchy, CTA clarity, and brand emphasis

Round 2 — Marketing Feedback

  • Narrowed to a few promising directions based on clarity and shelf impact

  • Refined messaging and visual emphasis

Round 3 — Leadership Review

  • Presented refined concepts to CEO + marketing

  • One shelf talker and one floor talker direction selected

Round 4 — Refinement & Production

  • Produced 6 variations for shelf talker and 3 for floor talker to test hierarchy, spacing, and print readability

  • Collaborated closely with marketing to finalize print-ready files


Outcome

Final designs prepared for large-scale physical deployment.

Deployment

  • Deployed across ~1,000 Albertsons stores nationwide

  • Live for 4 weeks (December 2025)

Estimated Reach

  • ~7.3M estimated in-store impressions

  • Based on per-placement retail traffic estimates